ANALYTICS REVENUE SOURCE
– Creating a new revenue stream by developing a business intelligence platform for a media agency
– Standardising a business Intelligence framework from data to media analytics
– Reducing on-boarding time, effort and costs in data readiness
– Analysts are providing insight and not preparing data
2
TRANSITION FROM A LEGACY APPLICATION
– Reducing the risks in complexity and transition time in adopting a new CRM platform
– Delivering one front-end interface to connect several back end systems
– Consistent user experience throughout transition
– Future proofing technology changes by managing a single version of data
3
BENCHMARK COMPARISON DASHBOARD
– Provide our customer’s customer with key customer journey performance indicators
– Understand performance against competitors
– A managed solution supporting the agile business development process
– Adding future value and supporting revenue streams to your service
4
AUTOMATING PRICING STUCTURES
– Developing a standardised set of rules for integrating multi-format price lists from suppliers
– Automating the integration across price list and stock systems
– Creating inputs for changes and outputs for checks
– Removing the manual risks and time taken with manual price list inputs
5
INTERNAL KNOWLEDGE DEVELOPMENT
– Creating a new revenue stream
– Standardising analytics framework
– Reducing on-boarding time, effort and costs
– Analysts are providing insight and not preparing data
6
DATA PIPELINE TO REGIONAL ANALYSTS
– Reducing the risks in transition time and complexity
– Delivering one front-end interface to connect several back end systems
– Consistent user experience throughout transition
– Future proofing technology changes by managing user touch points and centralising data
7
A KNOWLEDGE COMPANY
– Provide your customers with key performance indicators
– Understand how you perform against your competitors
– Access several reporting options depending on how deep you want to go
– Adding future value and supporting revenue streams to your service
8
EMBEDDED CUSTOMER REPORTING
– Developing a standardised set of rules for integrating multi-format price lists
– Automating the integration across price list and stock systems
– Remove the manual risks and time taken with manual inputs
L9
WE HOPE WE CAN ADD YOU AS LAYER9…
– Provide your customers with key performance indicators
– Understand how you perform against your competitors
– Access several reporting options depending on how deep you want to go
– Adding future value and supporting revenue streams to your service

 

The Challenge

Reducing operational cost and developing new revenue streams.

Our customer, a leading media buying agency, was able to reduce the cost of on-boarding and managing customers, who rely on the agency to warehouse, manage, inject media data, analyse and report on performance as well as forecast modelling.

Operationalising the ingestion of multiple data sources and maintaining the integrity of data for continuous reporting alone can take days and when delivering reports across a reporting cycle; daily, weekly, monthly, quarterly and so on, stretches resources. This has been a huge challenge in time and effort resulting in analysts spending too much time on data integrity and producing reports.

Developing a platform to allow analysts to focus on delivering real insight not just reporting metrics was the overall objective of the project.

Achieving this objective alone reduced cost and allowed the agency to target new revenue streams through the ‘productisation’ of analysis.

The Solution

The solution is based on a pluggable, open platform from Pentaho that creates a flexible analytics solution to support existing infrastructures and make best use of the current evolving data technologies.

Pentaho was selected as it allowed the agency to produce consistent high quality ready-to-analyse data. In addition the parallel processing engine in Pentaho was a perfect fit for the time to analysis required.

The Results

Today the agency can combine several different data sources and visualise the insight on a dashboard in hours rather than days. Analysis and insight can be delivered in various forms from dashboards to interactive reports. A robust and configurable set of processes and practices provides greater data governance.

The agency now delivers a simplified on boarding process for their clients with optimised analytics tailored to specific business requirements.

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